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The purpose of this paper is to develop data visualisation proof of concept prototypes that will enable the Curtin University Library team to explore its users’ information-seeking behaviour and collection use online by analysing the library’s EZproxy logs.

Curtin Library’s EZproxy log file data from 2013 to 2017 is used to develop the data visualisation prototypes using Unity3D software.

Two visualisation prototypes from the EZproxy data set are developed. The first, “Global Visualisation of Curtin Research Activity”, uses a geographical map of the world as a platform to show where each research request comes from, the time each is made and the file size of the request. The second prototype, “Database Usage Visualisation”, shows the use of the library’s various subscription databases by staff and students daily, over a month in April 2017.

The paper has following limitations: working to a tight timeline of ten weeks; time taken to cleanse noise data; and requirements for storing and hosting the voluminous data sets.

The prototypes provide visual evidence of the use of Curtin Library’s digital resources at any time and from anywhere by its users, demonstrating the demand for the library’s online service offerings. These prototype evidence-based data visualisations empower the library to communicate in a compelling and interesting way how its services and subscriptions support Curtin University’s missions.

The paper provides innovative approaches to create immersive 3D data visualisation prototypes to make sense of complex EZproxy data sets.

The purpose of this study was to compare men and women for differences in affective and cognitive processes associated with impulse buying behavior and to identify gender differences in terms of impulsive purchases made from a variety of product categories. A total of 277 students served as the sample. Using analysis of variance tests, males and females were found to be significantly different with respect to affective process components (irresistible urge to buy, positive buying emotion and mood management) and cognitive process components (cognitive deliberation and unplanned buying). Significant differences were also found between men and women in the frequency with which the following product categories were purchased on impulse: shirts/sweaters, pants/skirts, coats, underwear/lingerie, accessories, shoes, electronics, hardware, computer software, music CDs or DVDs, sports memorabilia, health/beauty products, and magazines/books for pleasure reading.

The purpose of this paper is to address the gap in the literature on experiential elements of online shopping environments.

The paper uses a theory‐building approach to understand how consumers perceive their experience of the navigation of an online shopping environment and identifies the facets which make up their experiential intensity. The paper first reviews the literature on the experiential attributes of web sites. It then outlines the methodology and explains the use of a “shopping with consumers” approach to uncover consumer perceptions.

Combining think‐alouds with in‐depth interviews, four dimensions of experiential intensity are found (context familiarity, product presence, visual impact and site‐user understanding), and related to four perceptions of a shopping navigation, as: an experience, a tool, an environment, and a dialogue between shopper and web site.

This conceptualisation adds to the literature on experience creation, which is critical in delivering consumer value. It is more specific and extensive than extant typologies, clarifies the construct and increases its explanatory power. Think‐alouds and depth interviews are shown to yield valuable insights. Consumer perceptions reflect the expectations they have of shopping environments. When shopping online, consumers think like shoppers, not computer users. They want to feel in a familiar shopping context. They want to examine products closely and seek the sense of personal relationship and involvement induced by site‐user understanding. Marketers need to harness technological developments to respond to these expectations. Practically, the study provides e‐retailers with a framework to assess the current levels of experiential intensity, or initiate the creation of more intense experiences.